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Gone are these days when cosmetics have been considered only for women. At present more than eighty percent of the men are very much concerned about their looks and the way they dress up. Males have begun to take lot of care for their skin and so they still want to look good-looking and macho, that's why in the present day we are able to find millions of males hitting gyms on a regular basis and even sitting up their own gym of their homes. This development has develop into like a revolution and it is picking up fast, really fast! Most of us would have read in regards to the new 'breed' of males called "metrosexuals" - okay this does not have anything to do with sexuality! This is a new word running inside in lots of males's magazines.

So what is this 'metrosexuals'? Metrosexuals are men who are really males, however very much involved about their looks, they offer a lot of importance to skin care, fashion, hair care, etc. This new breed of metrosexual males have helped the cosmetic manufacturers and companies to develop their businesses. And these males are the main targets for today's beauty companies.

There are superb numbers of skin and hair care products available in market. The market consists of hair gels, facial creams equivalent to fairness creams, moisturizers, astringents, toners, hair removals, deodorants, shampoos, conditioners; all under the name 'For Him'. And naturally shaving creams and after shave lotions; truly this list may get finishless!

These men's cosmetics have undergone varied tests and research, these products are very a lot suitable for men's skin. For example, men's moisturizers help to take care of healthy and flawless skin, free from pimples and acnes. Skin care in very much necessary as men work more outside in sun and they are additionally concerned in sports, so that they need sunscreen lotions to protect their skin from dangerous rays from the sun.

Deodorants help in keeping away bad odor as a consequence of sweat. Many men typically visit salons to have their hair cut and colored or to have highlights put in their hair. They even have pedicures and manicures done. Some say pedicures and manicures are just a part of personal hygiene. Hair gels, shampoos and conditioners are very much necessary as males are inclined to go bald, so they should take good care of their hair too.

Now there is no limit to the possibilities of what new beauty companies might come out in future! Girls have begun to envy men! Thanks to those cosmetic companies.

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